Responsive Web Design Is an Investment!

It’s ubiquitous now! Even the media giants are resorting to it. Now you can easily access and read news on BBC news site on your smart phone, tablet or any of the device you own. After all, the British Broadcasting Corporation (BBC) News has a responsive website (beta version) now.

This latest move to make the responsive website by the media giant comes as no surprise! Considering the BBC News website receives around 115 million visits, the visitors accessing the site from their tablets and mobiles is growing.

As on the BBC’s official blog, Robin Pembrooke, Head of Product, BBC News said, “Online, we’re globally reaching more people than ever before – we now see 145 million visitors a month, and in the last month we’ve also seen our highest ever weekly reach of 57 million visitors.”

The team of John Cleveley, and lead designer Julian Kirby came up with the BBC responsive site that allows users to access the site from any device! Now whether you have a sophisticated smart phone or a tablet, the top news from the world is available at the tap of your fingers. This move by BBC News to go responsive further signifies the growing importance of a responsive web design.

Earlier web designers had one major challenge to fulfill – to ensure proper functioning and maintain the look and feel of the website across different web browsers. But the advent of smartphones and the users’ fondness to access sites on their cutting-edge mobiles has changed all that.

Now the task before web designers and developers is to create a site that functions across all screen sizes. That’s what make responsive web design all the more important!

Responsive web design is all about designing and coding a website in such a manner that the site provides optimal user experience and easy navigation across varied devices right from desktops to smartphones. However there are many myths associated with responsive design such as the belief that it is expensive.

Responsive web design is an investment

It’s true that it takes more time and money to create a responsive site as compared to a conventional site. But then you are spared the need to create separate sites for smartphones and other devices. That ultimately reduces the overall expenditure. Having a responsive web design is an investment that will pay in the long run.

Good for SEO

Moreover responsive website design is a must for search engine optimization. Rather than optimizing content for multiple sites, with responsive design you get a single site that is easy to update and optimized for all kinds of devices. The benefits of responsive website for search engine optimization are:

• Higher local rankings
• Increased Conversions
• Lower Bounce Rates
• One URL for all devices that makes it easy for Google to index your site
• What’s more, Google adores responsive web design

Makes a site accessible to all

It is a million dollar fact that content is king. But then what is its use if it doesn’t reach your target audience who is content with browsing the net on mobile phones than desktops? Responsive web design makes it happen! No matter what your target audience preference – be it a tablet, iPhone, iPad, smartphone; responsive design ensures that website is accessible to all!

As long as different devices for browsing the Internet are available in the market, responsive design will be in demand. Responsive web design is here to stay!